About the Role

ToolsGroup is a leading supply chain planning software provider, recognised in Gartner's Magic Quadrant and trusted by manufacturers, distributors, and retailers worldwide. We're looking for a HubSpot expert who is comfortable working across digital demand generation channels. Ideally, you already have experience in both marketing operations and digital campaign execution, but we’re equally open to candidates who are particularly strong in HubSpot and Salesforce, and excited to deepen their skills in digital advertising.

This role owns our HubSpot portal end-to-end — email, nurture, lead capture, and campaign execution all live there — while maintaining the HubSpot–Salesforce integration that ensures MQLs, SQLs, and opportunities are accurately tracked and attributed in Salesforce. You'll be the operational backbone of a lean, ambitious marketing team, partnering closely with Sales, RevOps, and senior marketing leadership to ensure our systems, campaigns, and data work seamlessly together.

This role is ideal for a HubSpot power user who is already developing – or ready to grow – into digital demand generation. This position reports to the Senior Director of Demand Generation and it's valid for Milan, Turin and Barcelona.

What You'll Do

HubSpot & Marketing Operations (Core)

• Own the day-to-day administration and long-term roadmap of HubSpot Marketing Hub — workflows, lifecycle stages, lead scoring, routing rules, and integrations
• Execute email campaigns end-to-end and build automated nurture journeys, lead capture flows, handoff-to-sales sequences, and post-sales engagement programs
• Own lead assignment rules and automation — ensuring the right leads route to the right reps at the right time, with clean handoff and no slippage
• · Own and optimise the HubSpot–Salesforce integration — field mapping, sync rules, lifecycle stage alignment, and troubleshooting data discrepancies
• Own the marketing lead lifecycle architecture (Lead → MQL → SQL → Opp), ensuring correct stage transitions and alignment between marketing and sales
• Manage email infrastructure, landing pages, forms, and subscription management with a strong focus on deliverability and compliance
• Define and enforce data quality standards, partnering with RevOps on CRM hygiene, attribution, and campaign tracking consistency
• Build and maintain dashboards and reports in Salesforce for funnel health, campaign performance, pipeline contribution, and channel attribution — ensuring Salesforce accurately reflects marketing impact

Digital Demand Generation

• Own and optimise digital demand generation channels including PPC (Google Ads), paid social (LinkedIn), and programmatic display leveraging intent data (Propensity/Bombora) in alignment with pipeline generation goals
• Support website performance initiatives — conversion rate optimisation, landing page testing, and analytics
• Bring a data-driven lens to digital spend, reporting on ROI and continuously improving efficiency
• This is a real opportunity to own digital programs from day one. We want someone who is already developing in this space and ready to grow into full ownership.

What We're Looking For

• 3–5+ years in Marketing Operations or a hybrid marketing ops/digital role within B2B SaaS or a tech environment
• Deep, admin-level HubSpot expertise — workflows, scoring, lifecycle management, reporting, and integrations (HubSpot certification a plus)
• Strong understanding of the HubSpot–Salesforce integration and reporting model — field mapping, sync rules, lifecycle alignment, campaign attribution, and dashboard validation. Understanding of Salesforce reporting required.
• Solid understanding of demand generation fundamentals: lead lifecycle, funnel metrics, MQL/SQL definitions, and attribution
• Hands-on experience with at least one digital channel (Google Ads, LinkedIn Ads, or programmatic) — you don't need to be a guru, but you're actively developing in this space and eager to own it
• Analytical mindset — comfortable pulling reports, spotting anomalies, and translating data into recommendations
• Clear communicator who documents processes and can work effectively across marketing, sales, and technical teams
• Comfortable operating independently in a lean, fast-moving environment

Our Martech Stack

• HubSpot Marketing Hub
• Salesforce CRM
• Google Ads
• LinkedIn Campaign Manager
• Propensity intent and advertising platform
• Google Analytics
• ZoomInfo and data enrichment tools
• Qualified

Why This Role

You'll join a small, high-output marketing team with real ownership from day one. ToolsGroup is at an exciting stage of growth, and this role sits at the centre of how we build

and scale our pipeline engine. If you're a HubSpot expert who wants to expand into multi-channel digital — rather than stay purely in the backend — this role is built for that evolution.

Applying to this job the candidate consents that his/her data are treated by ToolsGroup in compliance with the GDPR n. 2016/679 GDPR and Transparency Document

U.S. applicant notice: This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. ToolsGroup is CCPA/CPRA compliant.